Thursday, November 23, 2006

• During the 2004 election, stories about John Kerry received an average 137 more 'diggs' than those about Bush. However, stories casting Bush in a negative light, received an average of 192 more 'diggs' than negative stories about Kerry.

• Digg is often cited as a joke by Swedish youth, as the site's moniker roughly translates to "boring" or "not worthwhile."

• Nearly 34 percent of the stories on digg were posted by people paid by an organization connected to the story in one way or another.

• There have only been two instances when a news article mentioning digg in a major publication have not made the front page of the social news site.

• According to the CEO of the New York Times, websites like digg.com were directly responsible for profits shrinking eight percent each quarter last fiscal year.